The PAA or that People Also Ask feature has various questions that are connected to the query being search first and this is displayed in the search results on the desktop as well as the mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. Also, there have also been some instances of a lot of PAAs but there are more that stop after a series of new questions. It was in the summer of 2015 that such PAA feature was initially shown. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. But, the majority of such PAAs showed at the bottom on that first search result page.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. You should learn that the PAA is actually one of the fastest growing search result page features and is also much faster even those featured snippets also called the quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What this truly means is that ranking the answer to such featured snippet as well as PAA question may result in various instances of exposure. An info that you must know is that one PAA may show up in more than 20 search result pages.
If you are going to try ranking for as the answer in the People Also Ask question, you have to optimize such like you would for that featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. With the question or answer approaching to the content would have a better user experience by making sure that the user intent is aligned with the content.
It is a great thing that you check out the website so that you can get a lot more info on the benefits of Google expanding the People Also Ask feature. With this, you can learn more on how you can benefit using the PAA.